Top 5 Educational Games Performance in Mexico Q4 2023

The fourth quarter of 2023 showcased interesting trends for the top five educational games in Mexico on unified platforms. Here’s a breakdown of how these apps performed in terms of downloads, revenue, and weekly active users.

Buddy.ai: Fun Learning Games experienced fluctuations in downloads, peaking at 51.7K in mid-November. Revenue saw a steady increase early in the quarter, reaching a high of $7.4K in mid-October, before gradually declining to $5.9K by the end of December. Weekly active users varied, with notable peaks of 102.2K in mid-November and a substantial drop to 56.7K by the end of December.

Kids Games: For Toddlers 3-5 showed a consistent rise in downloads, culminating in 35.5K in the last week of December. The weekly active users followed a similar upward trend, from 61.1K at the start of the quarter to 90.4K by the end of December. Notably, this app did not generate any revenue during this period.

Lingokids - Play and Learn maintained a steady download rate, peaking at 22.5K in the final week of December. Revenue showed a positive trend, reaching $27.9K in early December before stabilizing around $23.8K. Weekly active users consistently increased, ending the quarter at 62.7K.

Masha and the Bear Educational saw a significant rise in downloads, which peaked at 23.1K in the last week of December. Although revenue was minimal, it showed slight increases, peaking at $24 in mid-December. Weekly active users remained strong, with notable growth from 126.3K to 141.4K throughout the quarter.

Baby Games: Piano & Baby Phone experienced a surge in downloads, peaking at 26.8K in the last week of December. Weekly active users also saw a significant increase, rising from 25.2K at the start of the quarter to 44.8K by the end of December. This app did not generate revenue during this period.

For more insights and detailed data, visit Sensor Tower.